After years of selling homes we developed a unique approach to marketing homes that gave us an edge and allowed us to sell homes faster than most other agents. We bring that same approach to the commercial market. It is amazing how little marketing we see on commercial listings. Our marketing approach is very unique compared to what most other agents do.
Simply placing a sign on the property and possibly listing it on a commercial web site is not a good marketing strategy for selling commercial properties!
As listing agents, we feel our job is to get as many qualified buyers as possible to walk through the property. That is why every step in our marketing approach is designed to do just that. Where advertising refers to the placement of a particular ad in a magazine or online, marketing, on the other hand, refers to a series of actions that when put together creates a promotion of a property to a targeted audience. That is how we sell commercial real estate.
The following steps, when put together, make up our Unique Marketing Approach.
Step 1 – Professional Photography
In the old days before the internet, a buyer’s first chance to see your property was when they actually set foot on it. Nowadays buyer’s start their search online. If the pictures they see are not of great quality they will skip your listing and go on to the next.
It’s amazing the number of listings I come across on a daily basis that have bad pictures. There is absolutely no excuse as to why every listing cannot have professional photographs taken.
By having professional photographs taken, the property is displayed in the very best way and draws potential buyers to it right away. This is the first time a buyer will see the property and if it does not give them a great first impression you’ve lost that buyer forever.
The photographers we use produce excellent photos drawing in potential buyers that want to find out more about your property.
Step 2 – Interactive 3D Virtual Tours
In addition to Professional Photography, we also produce Interactive 3D Virtual Tours.
With today’s technology, we have the opportunity to place the buyers right on your property and allow them to walk around and see the property as if they were actually standing there.
Similar to Google’s Street View, our interactive 3D tours allow potential buyers to virtually walk through your property and preview it from all angles, as if they were physically there.
This is the next step in the evolution of selling real estate. Buyers will be captivated as they use this new technology to preview properties. The interactive 3D tours also provide the possibility to increase the number of potential buyers by capturing out-of-town buyers as well!
Step 3 – Mobile Ready Property Website
The next step in our marketing approach is to produce a mobile ready webpage specifically for your listing. The term “mobile ready” refers to the webpage looking just as good on a mobile device as it does on a desktop computer. Today most of the internet surfing is done from mobile phones. If the website does not look good on a mobile device the surfer will move on to something else.
The property webpage includes the professional photos, the interactive 3D tour, all the property information, the Offer Memorandum, and a way for the buyer to schedule a private showing.
Step 4 – Yard Sign w/ Info Rider
We place a LARGE For Sale Sign with a website address that will point to the property webpage. This will allow potential buyers that drive by to get more information about the property and see the photos and the interactive 3D tour.
By allowing a way for buyers driving by to see the property webpage it will provide an opportunity to show the buyer what a great investment opportunity your property is.
Step 5 – Social Media Advertising
Prior to the internet, real estate for sale was advertised in newspapers and magazines. However, those media avenues are no longer effective in reaching a large audience.
Social Media, on the other hand, is the perfect advertising source to target buyers looking for commercial properties just like yours.
It’s more common to see residential real estate advertised on social media. But, what most commercial agents don’t understand is that social media is an excelent place to advertise commercial properties as well.
We advertise our listings on Social Media in order to get the maximum amount of exposure and increase the number of potential buyers that we can reach.
Step 6 – Direct Marketing
A great way of targeting potential buyers includes the mailing of letters to current owners of similar properties located within the same general area. Often owners of similar properties are looking to add to their portfolio.